If your response to the title above is
"Well, I’m really making it for everyone."....
Well, just stop because you’ve already lost.
“Everyone” isn’t an audience. “Everyone” is a by product of an incredibly successful thing that was made for a far more specific bunch of people.
Don’t ever make something for “Everyone” make it for someone. And make that person love it.
Facebook was not originaly designed for “Everyone,” it started by targeting Harvard students, then Ivy League students, then more and more and more.
Go ask Google Plus how well building for “Everyone” from the start went.
When you begin with “Everyone” you’re just stuck: How do you make any honest decisions? How do you solve any real problems? You don’t.
You start to invent people and you start to invent their problems and it’s amazing because those people and those problems line up almost exactly with what you’re building and how you’re thinking about it—imagine that. Lying to yourself is amazing for productivity.
Real audience is hard. Solving real problems is coding madness. But it’s the only way you make something that lasts, because you made something that someone actually cared about.
Inspired by: http://tinyurl.com/m4h9n2j
“Everyone” isn’t an audience. “Everyone” is a by product of an incredibly successful thing that was made for a far more specific bunch of people.
Don’t ever make something for “Everyone” make it for someone. And make that person love it.
Facebook was not originaly designed for “Everyone,” it started by targeting Harvard students, then Ivy League students, then more and more and more.
Go ask Google Plus how well building for “Everyone” from the start went.
When you begin with “Everyone” you’re just stuck: How do you make any honest decisions? How do you solve any real problems? You don’t.
You start to invent people and you start to invent their problems and it’s amazing because those people and those problems line up almost exactly with what you’re building and how you’re thinking about it—imagine that. Lying to yourself is amazing for productivity.
Real audience is hard. Solving real problems is coding madness. But it’s the only way you make something that lasts, because you made something that someone actually cared about.
Inspired by: http://tinyurl.com/m4h9n2j
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